This is my first post of the 2018 April AtoZ Blogging challenge and its my fifth attempt. For those who missed it, here is the link to my Theme Reveal post. Do the alphabets still stand for the same things we learnt about in Nursery school?
Without much ado lets plunge right in.
A is for Apple.
This time tested phrase still holds the exception being that one is not necessarily referring to the fruit.
One of my most memorable scenes in Forrest Gump, is when Forrest speaks of Lt Dan investing for him in some ‘fruit company’ … obviously referring to Apple Inc – the now iconic company.
As you may have guessed this post is about Apple products- rather what they seem to symbolise …
In India, Apple products – be they the iPhone or Macbook or the Apple Watch – do more that everything they are meant to do. They proclaim to the all and sundry that the device-owner has ‘arrived’! So one finds that these folks invariably talk with their hands – extensively wave their hands (that happen to hold the iPhone X) to stress the points they make. Often words are sufficient to make a point which makes me sure, they just want to make sure we dont miss seeing the famous half eaten apple logo.
I am told, that the email signature is also set to ‘sent from my iPhone’…
Apparently once an Apple owner – always an Apple owner. Rarely have I seen people switch brands when changing their devices. So every time there is a new Apple on the market, these folks are seen queuing up. I dont think any other brand must have such fierce brand loyalty- at least in India! Its definitely an aspirational brand, something to be coveted. The company website itself has a list of Apple Authorised Resellers.
|Full front-page advertisement in the newspaper obviously indicates the iconic status and popularity of the brand|
To cater to this huge demand, Apple devices are now launched in India almost at the same time as in the US. In rupee terms, the price is pretty steep. Thus, the new devices are objects of envy or pride depending on which side you are on!
Do I own a iPhone you may well ask…
Well, not a phone but yes I do have an iPad and its a gift from our daughter! So I proudly do show it off!
So, I guess, for me, A for Apple suggests a brand conscious person who has ‘arrived’!
I would love to hear your thoughts!